FRED Forum 2010 in San Francisco

FRED attendees explored new directions in leadership over three days in the city by the bay.

Some 60 attendees traveled to the magnificent city of San Francisco for FRED Forum 2010, which ran from December 8-10 at the Ferry Building on San Francisco Bay.

FRED's popular immersion experiences included field trips to the groundbreaking Lick-Wilmerding High School and the innovative rehabilitation treatment facility, Delancey Street.

The program for FRED Forum 2010 featured a broad range of speakers and topics, among them: 

> Tim Brown, CEO of IDEO, renowned design and innovation consulting firm, on Design Thinking. Attendees also spent an afternoon session applying the concepts by designing innovations in leadership development;

> Bart Houlahan, Co-Founder of B Lab, and Vince Siciliano, President and CEO of New Resource Bank, on how a new form of business - B Corporations - use the power of business to solve social and environmental problems;

> Kevin Thompson, Creator of IBM's Corporate Service Corps, on IBM's innovative approach to global leadership development;

> Chip Conley, Founder & Executive Chairman of Joie de Vivre Hospitality, and author of the book, Peak: How Great Companies Get Their Mojo From Maslow, on achieving peak performance;

> Liz Murray, whose deeply inspiring memoir, Breaking Night, tells her story of being raised by poor, drug-addicted parents and homeless by age 15, to graduating from Harvard University on a full scholarship; Murray's story was the focus of the Emmy Award-nominated move, Homeless to Harvard. She told her story and spoke about the importance of mentoring to empower and shape lives.

The FRED Leadership Spotlight for 2010 honored two exemplary leaders and pioneers for outstanding contributions to the overlapping fields of leadership and executive development. 

Our honorees were Mimi Silbert, Founder, President, and CEO of San Francisco-based Delancey Street, an innovative rehabilitation program for recovering substance abusers; and Jim Collins, writer, teacher, and author of the business best-sellers Built to Last and Good to Great.